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Logo Process

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Example (a)

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Example (b)

Phase 1:
Sketching

The first step in my design process is sketching out multiple iterations of logo possibilities (typically 5 - 10). This phase provides direction for the logo.

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Example (c)

Thuba_Logo(draft1).png

Example (d)

Thuba_Logo_Final1-01.png

Example (e)

Phase 2:
GRAPHIC development

The next step is taking the one or two of the most highly desired sketches and turning them from idea to a basic graphic development using the brand colors or recommended color palette. This step provides better context on which design elements are working, and what isn't. 

Thuba_Logo_Final1-01.png

Example (f)

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Example (g)

CCAA_Logo(Rendition2).png

Example (h)

Phase 3:
LOGO refinement

Final step to the logo design process is selecting the logo that best represents the brand and refine it until it is exactly what is envisioned to be. 

CCAA_Logo(Rendition1).png
CCAA_Logo(Rendition2).png

LOGO
ALTERNATE

I always create a secondary logo of the primary logo. Trust me, you'll need it eventually.

Do you need a logo? Need to update the old one? Need engaging graphics for your Youtube channel? Icons for infographics?

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