top of page

Kasey Robinson

Invested in Me

UX Design Portfolio Case Study

Maryland Institute College of Design Project

Screen Shot 2021-06-29 at 4.53.04 PM.png
Screen Shot 2021-06-29 at 5.18.47 PM.png
Screen Shot 2021-06-29 at 5.32.42 PM.png
Screen Shot 2021-05-25 at 10.19.42 PM.png
Screen Shot 2021-05-25 at 10.19.31 PM.png
Screen Shot 2021-05-25 at 10.19.19 PM.png
Screen Shot 2021-06-29 at 7.28.30 PM.png
Screen Shot 2021-06-29 at 7.38.48 PM.png
Screen Shot 2021-06-29 at 7.42.33 PM.png

Based on feedback, I decided to take a step back on the color.

The face emoji's don't turn a color until the user clicks it. 

This allows them to clearly see which option they have selected.

Screen Shot 2021-06-29 at 7.43.42 PM.png

I took away the ability to see their current stock value so the user can focus on what they're doing.

I also updated the back button to simplify the page.

The lock component is now green and text was simplified.

Screen Shot 2021-06-29 at 7.16.43 PM.png
Screen Shot 2021-06-29 at 7.53.59 PM.png
Screen Shot 2021-06-29 at 7.55.33 PM.png
Screen Shot 2021-06-29 at 8.01.27 PM.png

The colors on the text were updated to fit the brand identity.

The logo got updated due to the responses in my usability testing interviews.

I added the overall happiness level of the user directly next to their total investment so the user can see where they're at that day.

All green elements got darker to create better contrast while gaining a softer aesthetic.


I struggled the most with this step due to the lack of time in my schedule.

Ideally, I would have had users that met my target demographic test my app, but since I had very little to no time that week to go out and recruit people, I simply had my friends help me out. Unfortunately they are all roughly the same age, and all male. 

I still came out of this stage with some critical info that helped me assess what needed to change within my wireframes.

Screen Shot 2021-06-30 at 9.14.34 AM.png
Screen Shot 2021-06-30 at 9.18.16 AM.png

1) My app is fairly easy to navigate. Direction + communication is clear.

2) Some terminology is messy. Could be cleaner.

3) I have all the key information users need to make sense of the app

4) The overall design could be improved. Colors, etc.

Design Principles_W5.png
Design Artboard.png
Component Artboard.png

Developing brand identity and keeping the components of the app within those design principles is one of my stronger abilities. I thoroughly enjoy defining and refining the design. The challenge that came with this app was defining the design principles that made sense for the brand. The other challenge was deciding when and where to use color, and when to keep things neutral.

As I continued refining the design, I realized that splashes of color were the most impactful. I want to make sure this app makes every user feel secure and confident using this app, and too much color could potentially turn off older demographics.

A lot of the design was inspired by Robinhood, a very user-friendly, yet professional, app to invest in stocks.

bottom of page